What to Expect in the Program

DFF utilizes a combination of online and on-demand content and live virtual meetings to work with our clients. Our on-demand content is provided via a LearnDash Learning Management System. Virtual meetings and workshops, client coaching sessions, and peer group sessions are facilitated by our team on Zoom.

Program Tracks

Actionable Guidance You Need to Transform Your Business!

Program Modules


DFF delivers business education using a Learn-Do-Act Model that provides practical, actionable skills for existing business owners, entrepreneurs, and individuals who want to start a business. These courses walk participants through the key business concepts that are critical to starting and growing a business that is fundable through traditional lending and equity sources.

Diversity Financial Fund utilizes licensed programs. The programs include:


Business Literacy 101: Understand the Language of Business℠

The language we use contributes to our credibility. It also increases our confidence when we understand what others are talking about. Business owners need to know the key terminology of business. This course provides you with a foundational understanding of key business terms and why they matter.

Into Business

What are the options for going into business? What type of business do you want? There are so many questions! This course guides participants through the options for going into business.

Make the Transition: The Mindset of a Business Owner

The transition from employee or contractor to business owner requires a shift in mindset. You need to understand the practical difference between working in, working on, and owning a business. Think like an owner!

Into Business Step-by-Step℠

This course focuses participants on making the key decisions on business formation. Participants are guided through legal and tax entity selection, naming the business, and more.

You have an idea. Is it a business? How do you find out? What will it take to build a business? Where do you start? What does it mean to be a business owner? DFF’s Business Programs enable participants to go from idea and a desire to own a business to starting a successful business.

Our program leaders walk participants through the steps to:

  • Build business literacy:
    • How does the business work?
    • What are the crucial concepts that business owners need to know?
  • Make the Transition: Shift from an employee mindset to business owner perspective;
  • Define the Business: go from concept to develop a business model.

Once you have defined your business, it is time to:

  • Setup the legal, financial, and operational structures;
  • Develop your marketing strategy;
  • Identify resources needed:
    • Capital – how much money do you need? when?
    • Equipment, tools, websites, offices, etc.
    • People – employees, contractors, vendors, advisors, and more;
  • Recruit your team:
      • employees,
      • contractors,
      • vendors, and
      • others.

Program Tracks

You’ve defined your business and who you serve. You set up the business. Now you have to get your first customer, and the next one, and the one after that. 

You also have to deliver the products and services. From the start, you need to be sure your business can deliver on the promises made. How? By ensuring your business has people, systems, and processes in place to execute.

The design of your business operations focuses on the customer and delivers results. Scalability is a crucial element. To succeed and generate a profit, you need to be focused!


  • New Business – First-time Business Owners
  • New Business – Previous Business Ownership Experience
  • Existing Businesses – Growing
  • Existing Businesses – Struggling
  • Existing Businesses – Static, Unable to Grow

Non-Profit and Faith-based:

  • New Startup – No Previous Non-Profit Experience
  • New  – Worked for Non-Profit
  • Existing – Struggling
  • Existing – Static, Unable to Grow

Coaching Sessions

DFF sessions are designed to assist our clients in refining their concepts, develop business models (how they will make money) and skill sets, and coach them through setting up their venture. Building upon our curriculum, Program Managers, Group Leaders, and Peer Advisors work with each client or cohort (group of clients) to provide feedback and insights on the business, assisting them on key areas:

  • revenue model,
  • market analysis, competitive landscape, and target niche,
  • budgets,
  • funding strategy and needs, and
  • go-to-market strategy.

The combination of experienced advisors and peer group support enables each client to have the resources and encouragement to work in and on their new venture. Using long-established, proven program content, as well as teaching business-building principles that are actionable and practical, clients are able to develop and grow the business.

Cohorts and Peer Groups

DFF utilizes a cohort model for clients entering the program. DFF accepts applications when submitted.  Each accepted applicant must then complete the New Client Introduction Program and receive their cohort and work peer group assignment. The cohort and peer groups provide support and the ability to network with others going through the process.

New Client Introduction Program (NCIP)

The NCIP sessions include:

  • assessments,
  • interviews,
  • workshops, and
  • meetings following an established curriculum.

Once you have completed NCIP, you will meet with your peer group leader or another member of the DFF Program Team to customize the program to your goals, needs, and experience level. 

Peer groups (ad hoc and assigned) are established to provide you with access to others on the same journey. Your peer group will serve as an advisory board, provide feedback, and in general help you on the road to launching and growing your business.